中国文化样式在北京冬奥会中的呈现——以恒源祥的文化艺术品牌实践为例

The Presentation of Chinese Cultural Styles in the Beijing Winter Olympics——Taking Hengyuanxiang’s Cultural and Artistic Brand Practice as an Example

在中国经济和科技实力日益强大的背景下,“国潮”字眼频频出现,国潮品牌蔚然成风,中国文化样式受到了更多人的关注,并且得到了有效地传承,也逐渐被国际所认可。国潮作为新国货与传统文化内涵紧密联系的产物,致力于打造中国人的专属潮流。本文通过对中国文化样式与国潮品牌之间的关系与实践的分析,再次看到中国文化样式不断助力中国品牌昂扬于世界的广阔未来。未来,中国国潮品牌还将依靠深厚的中国文化样式内涵不断地推陈出新,再塑中国品牌的世界潮流。

In the context of China's growing economic and technological strength,the word"Guochao"appears frequently,and the national tide brand has become popular.recognized.As a product of the close connection between new domestic products and traditional cultural connotations,Guochao is committed to creating an exclusive trend for Chinese people.Through the analysis of the relationship and practice between Chinese cultural styles and Guochao brands,this article once again sees that Chinese cultural styles will continue to help Chinese brands flourish in the broad future of the world.In the future,China's Guochao brand will continue to innovate and reshape the world trend of Chinese brands by relying on the profound Chinese cultural style connotation.