大数据在农村电子商务中的应用

Application of Big Data in Rural E-commerce

阐述农村电子商务发展的现状和存在的问题,应对策略,包括加强信息化基础设施建设、利用大数据完善特色农产品电子商务流程,从而保障电子商务平台的营运和信息共享。

This paper expounds the current situation,existing problems and Countermeasures of rural e-commerce development,including strengthening the construction of information infrastructure,using big data to improve the e-commerce process of characteristic agricultural products,so as to ensure the operation and information sharing of e-commerce platform.