数字治理视角下弥合医患双方数字鸿沟的实践

Practice of bridging the digital divide between doctors and patients from the perspective of digital governance

目前互联网医院的推行仍然受到来自医患双方的双重数字鸿沟阻碍。为了更好发展互联网医疗,某三级甲等医院对医疗资源的传统模式进行数字化治理,通过整合线上线下医疗服务,利用多元主体协同化和政府驱动逻辑,重塑医疗服务链;通过加强医院顶层设计,推行专病个性化随访和健康宣教云直播,打破信息沟通壁垒;通过以患者需求为导向,建立跨区域专科联盟和医疗联合体,突破医疗资源的时空限制。数字化治理实践实现了医患数字鸿沟的双向弥合,拓展了数字化医疗新模式,为互联网医院的可持续发展提供参考。

At present,the implementation of Internet hospitals is still hampered by the double digital divide between doctors and patients.In order to develop Internet healthcare better,a Grade-A tertiary hospital has implemented digital governance for traditional healthcare system.The healthcare service chain has been reshaped by integrating online and offline health services and using multi-subject synergy and government-driven logic.Information barriers were broken down by strengthening hospital′s top-level design and implementing personalized follow-up visits for specialized diseases and live broadcast of health education.By establishing cross-regional specialist alliances and medical consortia oriented to patient needs,the time and space limitations of medical resources have been broken through.Digital governance practices have realized the two-way bridging of digital divide between doctors and patients,expanded the new mode of digital healthcare,and provided reference for the sustainable development of Internet hospitals.