政府激励政策与纯电动汽车购买意愿关系研究——基于消费者感知价值理论

Empirical Study on the Impact of Government Incentive Policy on Battery Electric Vehicle Purchase Intention--Based on the Theory of Consumer Perceived Value

研究以消费者感知价值理论为基础,通过构建结构方程模型,对影响消费者纯电动汽车购买意愿的政府激励政策进行研究。分析了消费补贴、研发补贴、基础设施建设和税收政策等因素如何通过影响价格价值和购车福利价值,进而影响消费者纯电动汽车购买意愿。研究发现,相对于价格价值,消费者更加关注购买纯电动汽车能够获得的福利价值。同时,在当前的政府激励政策中,消费补贴对消费者购车意愿的影响程度最高,其次分别是研发补贴、基础设施建设和税收政策。

Based on the theory of consumer perceived value,this paper constructs a structural equation model,and studies the govern⁃ment incentive policies those affect consumer purchase intention of battery electric vehicle(BEV).The influences of consumer subsi⁃dy,R&D subsidy,infrastructure construction and tax policy on the price value and welfare value from purchasing BEV are examined,then how these factors indirectly affect the consumer purchase intention are discussed.The paper demonstrates that,the consumer pay more attention on the welfare value than the price value.Meanwhile,consumer subsidy has the greatest impact on the consumer pur⁃chase intention,followed by R&D subsidy,infrastructure construction and tax subsidy.