全域旅游大背景下地方旅游发展路径研究——以吉安市中心城区为例

Research on the Development Paths of Local Tourism in the Context of All-area Tourism-based Development——Taking the Central City of Ji’an City as an Example

推进全域旅游是我国旅游产业发展的总体战略和重要方向。因地制宜地寻求实践全域旅游战略的有效路径,是推进地方旅游建设的前提。本文以吉安市中心城区为研究对象,分析景区发展困境,为“全域旅游”战略背景下的地方旅游发展提供具体的旅游规划和营销策略,提出要进一步整合特色资源、丰富文化旅游的产品内涵、设计精良的旅游项目、打造区域旅游品牌、创新产业融合模式等对策建议,旨在助力吉安地区旅游业全面持续发展。

Promoting the all-area tourism-based development is the overall strategy and important direction of China’s tourism industry development.Seeking effective paths to practice the strategy of all-area tourism-based development according to local conditions is a prerequisite for promoting the construction of local tourism.This article takes the central city of Ji’an City as the research object,analyzes the development dilemmas of scenic spots,provides specifi c tourism planning and marketing strategies for the development of local tourism under the strategy of all-area tourism-based development,and proposes to further integrate characteristic resources,enrich the product connotations of cultural tourism,design excellent tourism projects,create brands for regional tourism,and innovate the industrial integration models,etc.,which aim to help the comprehensive and sustainable development of local tourism in Ji’an.