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特斯拉战略布局研究 被引量:3

Research on Tesla's Strategic Layout
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摘要 随着全球经济发展,给人们带来便利的同时能源危机日益突出,汽车尾气排放是环境污染的罪魁祸首之一,给人类带来便利的同时如何解决环境问题?各国政府及汽车企业普遍认识到节能环保、可再生能源是未来汽车行业技术发展的主要方向,新能源汽车取代传统汽车已是大势所趋。改善和缓解现状的重要方式就是发展新能源汽车特别是纯电动汽车。特斯拉作为纯电动汽车标杆品牌,刷新了新能源汽车造车理念,开辟了新能源汽车造车思路,开拓了一个全新的新能源汽车细分市场。对于国内新能源汽车车企,存在新能源汽车造车时间短,造车经验不足,造车理念落后等问题。借鉴特斯拉造车的成功经验,学习特斯拉的造车思维及理念,灵活应用到自身企业的造车过程中,因地制宜,并进行创新,造出人民需要的车,造成国家需要的车,为汽车强国作出自己应有的贡献。 With the development of the global economy,while bringing convenience to people,the energy crisis has become increasingly prominent.Vehicle exhaust emissions are one of the main culprits of environmental pollution.How to solve environmental problems while bringing convenience to human beings?Governments and auto companies in various countries generally recognize that energy conservation,environmental protection,and renewable energy are the main directions of future technological development in the auto industry,and it is the general trend that new energy vehicles will replace traditional vehicles.An important way to improve and alleviate the status quo is to develop new energy vehicles,especially pure electric vehicles.As a benchmark brand of pure electric vehicles,Tesla has refreshed the concept of new energy vehicle manufacturing,opened up new energy vehicle manufacturing ideas,and opened up a brand-new new energy vehicle market segment.For domestic new energy vehicle companies,there are problems such as short time to build new energy vehicles,lack of experience in car building,and backward car building concepts.Learn from Tesla's successful experience in car-making,learn Tesla's car-making thinking and concepts,flexibly apply it to the car-making process of your own company,adapt measures to local conditions,and innovate to create cars that the people need and cars that the country needs to make its due contribution to the automobile power.
作者 孙洁 董建军 Sun Jie;Dong Jianjun
出处 《时代汽车》 2022年第17期121-123,共3页 Auto Time
关键词 特斯拉 新能源 汽车 战略布局 Tesla new energy automobile strategic layout
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