基于抖音平台公共图书馆阅读推广运营研究与实践——以江西省图书馆抖音号为例

Research and Practice on Reading Promotion and Operation of Public Libraries Based on Tiktok Platform:Taking Tiktok of Jiangxi Provincial Library as an Example

公共图书馆在抖音平台开展阅读推广服务,为图书馆文化服务开辟了新的路径。本文分析了抖音平台线上服务及阅读推广内容,结合笔者运营的江西省图书馆官方抖音号的工作实践,从运营特点及实践策略等方面进行研究与讨论,为公共图书馆抖音短视频的阅读推广运营与实践提供参考。

Public libraries carry out reading promotion services on the Tiktok platform,opening up a new path for li⁃brary cultural services.This paper analyzes the online service and reading promotion content of Tiktok plat⁃form.Combined with the work practice of the official Tiktok number of Jiangxi Provincial Library operated by the author,this paper studies and discusses the operation characteristics and practical strategies,so as to provide reference for the reading,promotion,operation and practice of Tiktok short video in public libraries.