博物馆公共餐饮服务研究

The Research on Public Catering Service of Museum

博物馆餐饮服务是缓解观众疲劳、提升公共服务能力的重要手段之一。文章在梳理当前学术成果、了解前沿动态的基础上,尝试界定博物馆餐饮服务的内涵及范围,探寻其发展历程,实地考察其现状,通过问卷调查,征求观众意见,并利用自媒体平台收集相关资料做参考,力图全面分析博物馆餐饮行业。研究发现,博物馆餐饮服务存在同质化、快餐化的问题,还有很大提升空间,需深挖文化内涵,进行创造性转化,逐步向专业化方向发展。博物馆应转变思维,从观众需求出发,注重餐饮性价比,提升服务质量,打造餐饮品牌。

Museum catering services are an important means to relieve audience fatigue and improve museum public services.Informed by the previous findings and the cutting-edge trends,this study aims to have a comprehensive understanding of the museum catering industry,by investigating the current situation of catering and interviewing visitors.Specifically,this study delineates the connotation and scope,and explores the development of museum catering service.The results show that the museum catering services,faced with the problem of being homogenized and snackable,still have a long way to go.This study concludes that museums should alter the traditional thinking to give priority to audience needs,pay attention to the costperformance ratio,improve the service quality,and create a brand culture in the catering industry.