基于替代计量学的世界大学排行榜影响力评价研究

Research on Impact Evaluation of University Rankings Based on Altmetrics

[目的/意义]为了评估社交媒体上不同世界大学排行榜的受关注程度,为中国相关群体排行榜使用的选择提供参考和借鉴。[方法/过程]基于替代计量学,从微博、微信公众号、今日头条、百度百科和科学网5个网络平台获取替代计量指标数据,利用主成分分析法、相关性分析等方法,评估15个世界大学排行榜的国内影响力。通过替代计量指标与大学排行榜相关研究论文的文献计量指标的相关性分析,比较世界大学排行榜在社交媒体和科研领域影响力评价上的异同。[结果/结论]百度百科和微博展现了更深层次的影响力;目前国内群体对于排行榜的认可程度较为固定,并且呈现断层;替代计量指标可以在一定程度上应用于高校排行榜的影响力评价,为排行榜评价提供新视角。

[Purpose/Significance]With the development of higher education,world university rankings have become an important reference tool to evaluate the scientific research performance of universities,understand the development of u⁃niversities,and fill in the college entrance examination voluntary schools.[Method/Process]Based on altmetrics,the pa⁃per adopted 5 network platforms of Weibo,WeChat Official Account,Headline,Baidu baike and ScienceNet to obtain the data of altmetrics indicators,and to evaluate the influence of 15 world university rankings in China.At the same time,this paper analyzed the correlation between altmetrics indicators and bibliometrics indicators of the research papers related to uni⁃versity rankings,and compared similarities and differences of university rankings in the evaluation of social media and sci⁃entific research influence.[Result/Conclusion]Baidu baike and Weibo show deeper influence;At present,the recogni⁃tion degree of domestic groups for the ranking is relatively fixed,and presents a fault;Altmetrics indicators can be applied to the impact evaluation of university rankings to a certain extent,providing a new perspective for ranking evaluation.