我国武术散打赛事产业化的实践探索与经验启示

Practical Exploration and Experience Enlightenment of Industrialization of Wushu Sanda Competition in China

文章采用文献资料法和专家访谈法等研究方法,分析武术散打赛事发展现状,了解武术散打赛事产业发展的困境,寻求武术散打赛事发展策略。分析如下:散打与同类搏击赛事相比优势不足;赛事运行力弱,市场化水平低;赛事人才短缺,专业技术匮乏;赛事受众面小,关注力度不高。提出以下对策:构建“赛事+市场”的运营模式,满足赛事受众的需求;落实赛事人才政策,打造赛事品牌影响力;挖掘传统文化特色,增强赛事发展新动力;重视赛事媒体宣传,拓宽赛事宣传新渠道。

Using research methods such as literature data method and expert interview method,we analyze and excavate the current development status of wushu sanda events,understand the dilemma of the development of wushu sanda events,and seek the development strategy of wushu sanda events.The analysis is as follows:Sanda has insufficient advantages compared with similar fighting events;the operation of the event is weak and the level of marketization is low;the event talent shortage and professional technology are lacking;the audience of the event is small,and the attention is not high.The following countermeasures are proposed:to build an operation model of"event+market"to meet the needs of the event audience;to implement the event talent policy and build the brand influence of the event;to tap the traditional cultural characteristics and enhance the new impetus for the development of the event;to attach importance to the media publicity of the event and broaden the new channels of event publicity.