电影海报创作分析——以黄海作品为例

Analysis of the Creation of Movie Posters——Taking Huang Hai’s Works as an Example

海报是一部电影的门面,是影片宣传的重要途径,是大多数观众对于影片的第一印象。一张优秀的电影海报不仅能让观众对影片产生期待,达到票房推销的目的;还能够提升影片的艺术价值,作为艺术作品而存在于世。从2007年的《太阳照常升起》开始,设计师黄海凭借一个又一个优秀的海报设计赢得了业界导演的青睐和普通观众的赏识,并成为中国电影海报设计的领军人物。本文将以黄海的具体创作为基础,来分析他的海报创作特点。

The poster is the facade of a movie, an important way to promote the movie, and the first impression of the movie for most audiences. An excellent movie poster can not only make the audience have expectations for the movie and achieve the purpose of box office sales;it can also enhance the artistic value of the movie and exist in the world as a work of art. Starting from "The Sun Also Rises" in 2007, designer Huang Hai has won the favor of the director and the audience’s appreciation with one excellent poster design after another,and has become a leader in Chinese movie poster design. Based on Huang Hai’s specific creation, this article will analyze the characteristics of his poster creation.