应用型高校旅游管理本科教育面临的问题及其出路

旅游本科教育是旅游高等教育体系中最为重要的环节与层次,某种意义上代表了旅游高等教育的质量。研究聚焦到应用型高校旅游本科层次教育的发展现状与问题上,分别从学科定位、专业认同、教学质量及就业前景四个方面进行分析,发现当前应用型高校旅游本科教育普遍面临“学科迷思与定位模糊”“专业认同与社会认可低”“教育教学与市场行业脱节”“行业内低就业率与高流失率”等方面困境问题,并针对这些问题提出了旅游本科教育的可能出路与突破。研究有利于从多层次、多角度全方位认识旅游本科教育的现状问题,并可为旅游高等教育事业发展提供思路与方向。

Tourism undergraduate education is the most important link and level in the tourism higher education system,which represents the quality of tourism higher education in one sense.The research focuses on the development status and problems of tourism undergraduate education in application-oriented universities,and analyzes it from four aspects:discipline orientation,professional identity,teaching quality and employment prospects.The research finds out that China's tourism undergraduate education nowadays is generally faced with such difficult problems as"subject confusion and vague positioning""low professional identity and social recognition""disconnection between education and teaching and market industry""low employment rate and high turnover rate in the industry".Based on that,we try to put forward the possible way out and breakthrough.The research will be beneficial to understand the current situation of tourism undergraduate education from multiple levels and angles,and can provide ideas and directions for the development of tourism higher education.