“小米集团”盈利模式分析

Analysis of"Xiaomi Group"Profit Model

“小米集团”以其独特的营销方式及盈利模式,推动着集团快速发展。国内消费者认为“小米集团”产品价格低,不挣钱。但作为“以盈利为目标”的企业来说,“小米集团”是有盈利的。通过分析“小米集团”的财务状况,并从经营模式、产品角度等多角度分析其盈利模式,提出多元化经营、提高核心技术、开辟新零售模式以及互联网服务的建议,以期进一步提高集团的盈利能力。

Xiaomi Group has been developing rapidly with its unique marketing and profit model.Domestic consumers think that Xiaomi Group's products are low-priced and do not earn money.However,as a"profit-oriented"company,Xiaomi Group is profitable.By analysing the financial situation of the Xiaomi Group and analysing its profitability from various perspectives such as business model and product perspective,the company proposes to diversify its business,improve its core technology,develop new retail models and Internet services in order to further improve its profitability.