陇南市农产品电商网络品牌建设的对策研究

Research on the Countermeasures of E-commerce Network Brand Construction of Agricultural Products in Longnan City

品牌是企业获利和增值的前提,只有建立完善成熟的品牌形象才能赢得市场。本文通过分析陇南地区农产品电商网络品牌的现状和问题,提出了借力新媒体营销,积极打造区域品牌,利用强势媒体打造知名品牌,拓展销售渠道,扶持龙头企业,强化企业自主发展意识,夯实人力资源,共建政、企、校合作平台等可行性建议。

Brand is the premise of profit and value-added of enterprises.Only by establishing a perfect and mature brand image can we win the market.Through the analysis of the current situation and problems of e-commerce network brands of agricultural products in Longnan area,this paper puts forward some feasible suggestions,such as making use of new media marketing,actively building regional brands,making use of powerful media to build famous brands,expanding sales channels,supporting leading enterprises,strengthening the awareness of independent development of enterprises,consolidating human resources,and building a cooperation platform for government,enterprise and school.