乡愁经济视角下休闲农业景观的情感化设计

Research on Emotional Design of Leisure Agricultural Landscape under Nostalgic Economy

乡村振兴不仅要夯实物质基础,更要振兴文化。休闲农业景观是休闲农业的重要载体,乡愁经济是休闲农业发展的重要着力点。当前,乡愁经济引领休闲农业转型过程中存在产品形式景观情感联系程度不深、市场竞争软实力弱等问题。休闲农业景观的情感化设计应重视并活化场地的固定性和非固定性资源,依据情感体验模型,在本能、行为、反思这三个层面上挖掘场地中景观要素的营造方法,激活休闲农业景观的情感属性,推进休闲农业转型,助力乡村振兴。

Rural revitalization is not only a material revitalization,but also a cultural revitalization.In view of the problems existing in the current nostalgic economy leading the transformation of leisure agriculture,such as the lack of human friendliness in product forms,the lack of deep emotional connection in landscape,and the weak soft power of market competition.Facing the policy guidance and market demand,the emotional design of leisure agricultural landscape should pay attention to and activate the fixed and non fixed resources of the site.According to the emotional experience model,the designers should explore the construction methods of landscape elements in the site from the three levels of instinct,behavior and reflection.Finally we will activate the emotional attribute of leisure agricultural landscape,promote the transformation of leisure agriculture,and help rural revitalization.