可供性与产品语义设计理论的交集与边界研究

Intersection and Boundary Between Affordance and Product Semantic Design Theory

可供性理论最早由James Gibson提出,首先运用于生态心理学领域,被称为"直接知觉论",强调人或动物与环境之间发生活动的可能性.Krippendorff的产品语义理论则是从产品认知和语言学的视角探讨产品的可用性和可理解性.文中梳理了学界有关可供性和产品语义两种理论的分歧与共识,探讨了两种设计理论的共性与区别,并从产品(包括有形和无形产品)设计应用层面进行了比较分析.提出了基于可供性与产品语义的设计框架,旨在帮助设计师分析产品功能和用户需求,并通过交互行为库和交互组件库的匹配,辅助产品造型和结构原型设计,最终提升产品设计的用户体验水平.

The theory of affordance was originally proposed by James Gibson that is firstly applied to the field of ecological psychology.It is also called as"direct perception theory",which emphasizes the interaction possibility between humans/animals and the environment.The theory of product semantics proposed by Krippendorff discusses the usability and understandability of products from the perspective of product cognition and linguistics.This paper synthesizes the differences and consensus on the two theories in academia,discusses the similarities and differences between the two design theories,compares their similarities anddifferences when applied to product design(including tangible and intangible products).Therefore,this paper further proposes a framework incorporating the theories of affordance and product semantics to help designers analyze product functions and user needs and assist in the form design and structural prototype design through the matching of interactive behavior and interactive component libraries,so as to improve the user experience of a product.