文化基因视阈下京津地域文创产品开发对比策略

Comparative Strategy of Cultural and Creative Product Development in Beijing-Tianjin Region from the Perspective of Cultural Gene

在京津两地文化资源与文化创意(后文简称文创)产品产业发展对比下,分析两地之间的文创发展差距和文化资源差异,挖掘京津文创产品中的文化基因价值与应用方法,为两地科学化、系统化、优质化发展文创产品产业寻求理论根据和指导方法.通过文化基因理论对京津两地的地域文化资源进行剖析和例证,借助文化基因的分层和分类方法将可转化为文化创意开发的部分资源进行梳理和文化定位,建立文创转化和资源开发路径.从主体基因、附着基因和混合基因的甄别应用出发,优化文创产业发展结构,提高两地文创产品的质量,帮助京津两地文创产品产业明确文化基因层次,保护、传承、创新地域特色文化.

By comparing the development of cultural resources and cultural creativity(hereinafter referred to as cultural and creative)products industry in Beijing-Tianjin region,this paper analyzes the development gap and cultural resource differences between the two places,excavates the cultural gene value and application methods in cultural and creative products in Beijing-Tianjin region,and seeks theoretical basis and guiding methods for the scientific,systematic and high-quality development of cultural and creative industry in Beijing-Tianjin region.This paper analyzes and exemplifies the regional cultural resources in Beijing and Tianjin through the theory of cultural genes,combs and positions some resources that can be transformed into cultural and creative development with the help of the stratification and classification method of cultural genes,and establishes the path of cultural and creative transformation and resource development.Starting from the screening and application of main genes,attachment genes and mixed genes,we should optimize the development structure of cultural and creative industries,improve the quality of cultural and creative products in Beijing-Tianjin region,help the cultural and creative product industries in Beijing-Tianjin region clarify the cultural gene level,and protect,inherit and innovate the regional characteristic culture.