基于体验经济的书吧空间设计研究

Research on the Design of Book Club Space Based on Experience Economy

随着网络的发展,实体书店面临着空前的挑战。体验经济的迅速崛起为书店这单一的“售书场所”提供新的转型模式,书吧应运而生。本文通过分析体验经济的特点得出体验经济下书吧的特征,借助具体案例总结共性,基于书吧特征产生的实践方案为书吧转型提供新的参考。

With the development of network, physical bookstores are facing unprecedented challenges. The rapid rise of experience economy provides a new transformation model for bookstores, a single “book selling place”, and book clubs came into being. By analyzing the characteristics of experience economy, this paper obtains the characteristics of book clubs under experience economy,summarizes the commonalities with the help of specific cases, and finally provides a new reference for the transformation of book clubs based on the practical scheme generated by the characteristics of book clubs.