新媒体推动地域特色文化走出“深巷”——以淮南豆腐文化为例

New Media Promotes the Dissemination of Regional Characteristic Culture——Taking Huainan Tofu Culture as An Example

地域特色文化对塑造区域形象、弘扬传统文化、提升区域软实力具有重要意义。新媒体时代为地域特色文化的传播带来了新的机遇与挑战,传扬地域特色文化内核与新媒体的技术手段有机结合,借助新媒体传播方式使其创新发展;同时培养新媒体专业人才,提升公众的文化素养和品质,实现地域特色文化的全面传播。

Regional characteristic culture plays an important role in shaping regional image, carrying forward traditional culture and enhancing regional soft power. The spread of new media era for regional characteristic culture ushered in the new opportunities and challenges. Under the new media environment,regional characteristic culture should combine excellent core with new media organically, cultivate new media professionals, improve public cultural literacy, and realize the comprehensive communication and integrated communication of regional characteristic culture.