大数据时代农村企业管理水平的提升与模式转变

Improvement of Rural Enterprise Management Level and Mode Transformation in the Era of Big Data

大数据促进了我国社会市场经济的发展与变革,企业要想契合时代发展特点,提升自身的核心竞争力,亟需转变思路,创新管理模式与机制。特别是农村企业,在流程管理、团队管理、信息获取等层面还存在许多的问题,应借助大数据技术所带来的优势,提高自身的信息分析与挖掘能力,使大数据技术与企业管理深度地结合起来、融合起来,从而更好地为农村企业获得可持续地、健康地发展。结合大数据的基本内涵及其在农村企业中的应用场域,相关企业应通过夯实经济基础、积极革新管理机制、提高人力资源效能、拓宽技术应用维度等策略,将大数据与农村企业管理有效融合,进一步提升企业市场竞争力。

Big data has promoted the development and reform of my country’s social market economy.If enterprises want to adapt to the development characteristics of the times and enhance their core competitiveness,they urgently need to change their thinking and innovate management models and mechanisms.Especially in rural enterprises,there are still many problems in process management,team management,information acquisition and other aspects.They should use the advantages brought by big data technology to improve their information analysis and mining capabilities,so that big data technology and enterprise management can be deeply to combine and integrate the land,so as to better achieve sustainable and healthy development for rural enterprises.Combined with the basic connotation of big data and its application field in rural enterprises,relevant enterprises should effectively integrate big data and rural enterprise management through strategies such as consolidating the economic foundation,actively innovating the management mechanism,improving the efficiency of human resources,and broadening the dimension of technology application.Integration to further enhance the market competitiveness of enterprises.