摘要
在互联网技术飞速发展和推动下,进入全媒体时代,媒介交叉融合突破传统传播模式和路径,使得公共危机舆情传播速度加快,控制难度相对较大。因此,本文基于全媒体时代下,分析突发公共危机中的舆情演化机理,以及传播路径完善对策。
With the rapid development and promotion of Internet technology,it has entered the era of omni-media.And the cross-convergence of media has broken through traditional communication modes and paths,which has accelerated the spread of public crisis and public opinion and made it relatively difficult to control.Therefore,based on the all-media era,this paper analyzes the evolution mechanism of public opinion in sudden public crises,and measures to improve the communication path.
作者
张橙
ZHANG Cheng(School of Business,Jiangsu Open University,Nanjing Jiangsu 210036,China)
出处
《湖北开放职业学院学报》
2022年第15期141-142,共2页
Journal of Hubei Open Vocational College
基金
江苏高校哲学社会科学一般项目“突发重大公共危机下组织污名的形成机理、扩散效应与消解措施”(项目编号:2020SJA0751)。
关键词
全媒体时代
突发公共危机
舆情传播
演化机理
all-media era
sudden public crisis
public opinion dissemination
evolution mechanism
