S-O-R视域下大学生课余羽毛球参与行为影响机制——基于MOA-TAM整合模型

Influence Mechanism of College Students’ After-school Badminton Participation Behavior from the Perspective of S-O-R——Based on MOA-TAM Integration Model

研究目的:本文立足于大学生视力不良、肥胖等体质健康问题,以S-O-R视域为理论构架,MOA-TAM为实证整合模型,以大学生课余羽毛球参与行为影响机制为研究对象,探究其影响机制,为改善学生体质健康问题提供解决思路。研究方法:以文献资料法、数据分析法为研究方法,通过Citespace、SPSS、Amos数据分析工具对大学生课余时间参与羽毛球运动的行为进行实证研究,明晰大学生羽毛球锻炼的研究热点,探索大学生课余时间参与羽毛球运动的影响机制。研究结果与结论:(1)在MOA模型中,“O”与“A”成为大学生课余羽毛球运动参与行为的约束因素,显著影响“R”。(2)在TAM技术接受模型中,感知有用性、感知风险显著影响其参与行为。(3)在MOA-TAM的实证整合模型中,“M”与感知易用性、感知有用性以及感知风险显著正相关;“O”与感知有用性与感知风险之间显著正相关,与感知易用性之间(P=0.068)有相关关系,但相关性不显著;“A”与感知易用性之间显著正相关。(4)在S-O-R理论视域建构下,“M”与“R”通过感知有用性产生完全中介效应;“O”与“R”之间通过感知有用性产生部分中介效应;“A”与感知有用性之间存在完全中介效应;感知易用性与参与行为之间存在完全中介效应。

Based on the physical health problems such as poor eyesight and obesity of college students, this paper takes the S-O-R perspective as the theoretical framework, MOA-TAM as the empirical integration model, and takes the influence mechanism of college students’ after-school badminton participation behavior as the research object, with the aim to provide solutions to improve students’ physical health. Research methods: using the methods of literature review and data analysis, this paper makes an empirical study on the behavior of college students’ participation in badminton in their spare time through CiteSpace, SPSS and Amos data analysis tools, clarifies the research hotspots of college students’ badminton exercise, and explores the influence mechanism of college students’ participation in badminton in their spare time. Research results and conclusions:(a)In the MOA model, “O” and “A” become the restrictive factors of college students’ participation in badminton in their spare time, significantly affect “R”.(b)In TAM, technology acceptance model, perceived usefulness and perceived risk significantly affect their participation behavior.(c)In the empirical integration model of MOA-TAM, “M” is significantly positively correlated with perceived ease of use, perceived usefulness and perceived risk;There is a significant positive correlation between “O” and perceived usefulness and perceived risk, There is a correlation between “O” and perceived ease of use(P=0.068), but the correlation is not significant;“A” has a significant positive correlation with perceived ease of use.(d)Under the construction of S-O-R theory, “M” and “R” have a complete mediating effect through perceived usefulness;“O” and “R” have a partial mediating effect through perceived usefulness;“A” and perceived usefulness have a complete mediating effect;There is a complete mediating effect between perceived ease of use and participation behavior.