互联网+背景下飞镖运动推广策略研究

Research On Darts Promotion Strategies Under The Background Of Internet+

在“互联网+体育”的背景下,探索飞镖运动推广模式,对促进飞镖运动发展、促进全民健身、发展体育产业经济等具有现实意义,特别是对新冠疫情常态下促进全民健身的作用独具特色。采用文献资料法、问卷调查法和专家访谈法等方法对飞镖运动发展现状进行了调查研究,研究结果发现:飞镖最初以协会形式存在,逐步被引入中小学体育课程,飞镖赛事逐渐形成赛事体系。面对新冠疫情的影响,在分析飞镖运动发展过程中存在问题的基础上建议:进一步开发学校飞镖课程,加强教练员和裁判员培训,建设飞镖协会,推送互联网飞镖专用飞镖机,以及采用抖音、微信视频号等自媒体传播方式加大电子飞镖运动的推广。

In the context of “Internet + sports”, it is of practical significance to explore the promotion mode of darts to promote the development of darts, promote national fitness, and develop the sports industry economy, especially in the situation of COVID pandemic. The methods of literature review, questionnaire survey, expert interview and other methods have been used to investigate the development status of darts. The results of the study show: the darts sport initially existed in the form of associations, was gradually introduced into primary and secondary school sports courses, and then gradually formed an event system. In the face of the pandemic, it is proposed to further develop school darts courses, strengthen coach and referee training, build dart associations, push Internet darts special dart machines, and increase the promotion of electronic darts by the use of Wechat video, Tiktokand and other self-media communication methods.