高校学生消费行为调研及引导策略研究

Study on College Students’Consumption Behavior and Guidance Strategy

围绕大学生群体的消费实情、消费心理、消费行为特点及消费期间存在的各种问题展开研究,具体涉及大学生日常消费资金来源、月消费、消费支出分布和消费感受等方面。提出了大学生健康消费心理和消费行为的引导策略:开展与大学生群体消费行为和心态相关的工作,培育并提升大学生的财商,引导大学生自觉完善消费观念,从而使其养成科学合理的消费观。

The study researches the characteristics of consumption situation,psychology and behaviors,and the problems during consumption of college students.The research contents mainly include daily consumption capital source,monthly consumption,consumption expenditure distribution and consumption feelings of college students.The guidance strategies for health consumption psychology and behavior of college students are proposed,i.e.to develop consumption behaviors and psychology of college students,train their financial quotient,and guide college students to conscientiously perfect consumption concept,to help them to cultivate scientific and rational consumption concept.