高校大学生消费现状及行为分析

Analysis of Consumption Status and Behaviors of College Students

为帮助大学生纠正错误的消费行为与观念,以高校大学生消费现状及行为作为研究内容,采用调查问卷方法收集相关数据,通过分析数据发现,大学生消费存在盲目无计划、缺乏节俭观念、追求符号价值、超前消费行为严重等问题。提出了引导大学生良好消费行为的策略:做好正确的消费计划,减少盲目消费,传承勤俭的优良品德,减少攀比消费,培养理性消费习惯,减少符号消费。以此帮助大学生树立理性而科学的消费观念,养成健康的消费习惯。

In order to help students to correct wrong consumption behaviors and concept,the study analyzes the consumption status and behaviors of college students,and collects related data through questionnaire survey.There are problems in the consumption of college students,such as being out of plan,lack of frugality concept,pursue of symbol value,and serious excessive consumption behavior,etc.Strategies are proposed to guide college students to have good consumption behaviors,i.e.to do well in correct consumption plan,reduce consumption without plan,heritage the virtue of diligence and thrift,decrease comparison consumption,train rational consumption habit,and reduce symbol consumption,in order to help college students to establish rational and scientific consumption concept,and develop healthy consumption habit.