大数据视域下大学生文化认同状况调查及影响因素分析

Investigation of Cultural Identity Situation of College Students and Analysis of Influencing Factors from the Perspective of Big Data

为提高大学生的文化认同感,以相关研究为基础,结合大数据发展特点,对大数据视域下大学生的文化认同状况进行调查,综述了文化认同的研究发展,分析了大学生对文化的认同状况。研究表明,虽然受到大数据技术创新升级及西方文化的冲击,但我国大学生总体上对文化的认同感处于较高水平。指出了大学生对文化认同的影响因素,包括大数据时代发展趋势、高校宣传教育,大学生自身文化意识等。大数据视域下,要从多角度出发,充分利用大数据技术,将文化知识渗透到互联网发展中。高校要站在文化认同与传承角度,重视对文化的教育与宣传,创建一些文化社团,定期举办一些文化知识竞赛和文化演讲比赛,增加大学生文化方面的知识储备量,从根本上了解文化起源及文化典故,优化文化学习环境。大学生应从自身提高对文化的学习传承意识,不断促进文化发展。

In order to improve cultural identity of college students,based on related researches,and through combining with the characteristics of big data development,the study investigates cultural identity situation of college students from the perspective of big data,summarizes the research development of cultural identity,and analyzes the cultural identity of college students.The research shows that,although the big data technology innovation is upgraded and the shock of western culture exists,cultural identity level of college students in China is high.The study points out the influencing factors of cultural identity of college students,including the development tendency of big data era,college publicity education,and self-consciousness of college students,etc.From the perspective of big data,it is necessary to develop from multi-angles,fully utilize big data technology,and permeate cultural knowledge into internet development.Colleges should focus on the cultural education and publicity,create some cultural associations,and regularly hold some cultural knowledge competitions and cultural lecture competitions from the perspective of cultural identity and heritage,to increase the cultural knowledge of college students,make them know cultural origin and literary quotation fundamentally,and optimize cultural learning environment.College students should improve their cultural learning heritage consciousness,and continuously promote cultural development.