游客冰雪体育旅游行为意愿调研

Investigation of Behavioral Intention of Ice and Snow Sports Tourism

为促进冰雪运动和冰雪体育旅游的发展,采用问卷调查方法,以广东居民为主要调查对象,围绕游客对冰雪体育运动的了解程度、喜爱的冰雪体育项目、是否有冰雪体育旅游计划及理想价位等问题,分析了2022冬奥会契机下广东省游客对冰雪体育旅游的行为意愿,提出了建议与展望,希望能够为游客提供更多的旅游选择和更好的出行体验。

In order to promote the development of ice and snow sports,and ice and snow sports tourism,the study uses questionnaire survey,takes Guangdong residents as the main investigators;and analyzes the behavioral intention of tourists of Guangdong Province on ice and snow sports tourism in 2022 Winter Olympics based on the following issues:the understanding degree of ice and snow sports,favorite ice sports events,whether having ice and snow sports tourism plan,and the ideal price,etc.Suggestions and prospects are proposed to provide more tourism choice and better travel experience for tourists.