新媒体时代我国青年在文化建设中的重要作用、现实困境及强化路径研究

Analysis on the Practical Significance, Existing Cultivation Paths in Youth Cultural Construction in the New Media Era

进入21世纪以来,数字化网络媒体日益崛起,以微博、抖音、小红书等为代表的新型社交平台的不断涌现,吸引了巨量青年受众,形成了全新的信息传播方式和大众娱乐文化的新业态,也为我国文化乃至社会的发展提供了新的契机。但另一方面,当下网络亚文化不仅日益呈现“庸俗化”发展倾向,同时还混杂着西方资本主义文化意识形态对青年群体进行的如消费享乐主义、利己主义、普世价值等腐朽文化价值的思想渗透,两者间的相互复杂作用对我国主流文化意识形态建设构成了现实的挑战和威胁。广大青年群体作为新媒体文化的接受者和“众媒式”文化传播的参与者,承担着保护、传承与发展中国主流文化价值思想的历史重任。因此,要更好挖掘青年群体在推进我国现代化文化建设中的内在潜能,实现主观能动性的有效发挥,就要求我们不仅要充分认识到当前青年群体文化认同危机的客观性和危害性,正确看待文化价值冲突问题的现实性与复杂性,还应结合我国增强国家文化软实力推进文化强国的核心目标,辩证处理好文化“一元”与“多元”间的张力与动态平衡,切实增强青年群体对我国主流文化价值观的诠释与传播能力,在“既传承又创新”中形成与中国国际地位相呼应的文化影响力和感召力。

Since the 21st century, with the rising of digital media, the new social platforms represented by Microblog, Tiktok and Xiaohongshu have been emerging and attracting a large number of young audiences, forming a new mode of information communication and a "new format of mass entertainment culture" and also providing opportunities for the development of China’s culture and society. However, on the other hand, the current development of network subculture not only shows the tendency of "vulgarization", but also mixes with the corrupt cultural values such as consumer hedonism, egoism, universal values and other ideological infiltration of Western capitalist cultural ideology to the youth group, and the complex interaction between the two poses a real challenge and threat to the mainstream cultural ideology in China. As the recipients of new media culture and participants of "mass media" cultural communication, the youth groups bear the historical responsibility of protecting, inheriting and developing Chinese mainstream cultural value ideology. Therefore, in order to better explore the inherent potential of youth groups in promoting the construction of modern culture in China and to realize the effective exercise of subjective initiative, we are required not only to fully understand the objectivity and danger of the current crisis of cultural identity of youth groups, to correctly view the reality and complexity of the problem of cultural value conflict, but also to combine China’s core goal of enhancing national cultural soft power and promoting a strong cultural nation, and to dialectically handle the tension and dynamic balance between cultural "unity" and "multiple ", and the ability of youth groups to interpret and disseminate China’s mainstream cultural values should be effectively enhanced, so as to form a culture that echoes China’s international status in "both inheritance and innovation. In the process of "inheriting and innovating", we will form a cultural influence and appeal that corresponds to China’s international status.