文化记忆视角下遵义市红色档案文创产品开发策略--以遵义会址为例

The Development Strategy of Red Archives and Creative Products in Zunyi from the Perspective of Cultural Memory:Take Zunyi as an Example

红色档案是遵义记忆的底色,红色精神是遵义儿女的本色,红色记忆承载遵义人民的精神意识。档案文创产品可作为档案跨越时空,传承记忆的有形产品。通过实地调研遵义会址纪念馆,以其红色档案文创产品的开发现状为破解遵义市红色档案文创产品开发困境的线索,探索传承红色记忆的良方,赋能遵义市档案事业的未来发展。

The red file is the background of Zunyi's memory,the red spirit is the essence of Zunyis children,and the red memory caries Zunyi Peoples spirtual consciousness.The archival creative products can be regarded as the tangible products of archives span ning time and space and passing down memory.Through on-the-spot research on the Zunyi Museum of Culure the author takes the current situation ofits red archive cultural and creative products development as a clue to solve the dilemma in the development of Zunyis red archive cultural and creative products,and explores the good recipe for inheriting Red Memory,to enable the future developmentof Zunyis archives.