高职会展策划与管理专业课程教学模式改革刍探

Exploration of the Reform of Teaching Mode of Exhibition Planning and Management Major in Higher Vocational Education

高职院校顺应会展产业快速发展的需要,纷纷开设会展策划与管理相关专业,但在实践中发现会展策划与管理专业课程教学还存在一些问题,影响了高职会展策划专业教学活动的效果。文章对高职院校会展策划与管理专业当前教学中存在的问题进行分析,探讨高职院校会展策划与管理专业课程教学改革策略,以促进会展策划与管理专业课程教学效果的不断提升,满足会展产业的人才需求。

To meet the needs of the rapid development of exhibition industry, higher vocational colleges have opened exhibition planning and management related majors, but in practice, it is found that there are still some problems in the teaching of exhibition planning and management courses, which affect the effect of teaching activities of exhibition planning major in higher vocational colleges. This paper analyzes the problems existing in the current teaching of exhibition planning and management in higher vocational colleges, and discusses the teaching reform strategies of exhibition planning and management in higher vocational colleges, so as to promote the continuous improvement of the teaching effect of exhibition planning and management and meet the talent needs of exhibition industry.