历史、遗产与城市形象的再塑造——以合肥著名工业品牌为研究对象

History, Heritage and the Reshaping of the City’s Image: Take Hefei famous Industrial Brand as the Research Object

合肥是一座年轻的工业城市,从新中国成立至今,合肥工业经历了兴起、发展到先进制造业“创新高地”的华丽转变,完整地诠释了内陆城市工业发展的轨迹。这些工业企业推动了城市的发展,并在轻、重工业中形成了一些具有地域影响的品牌,合肥的发展也深深烙上了这些企业的印迹。随着后工业时代的到来,一部分城市工业转型升级、场所变迁,企业旧址成为工业遗产。作为城市历史和工业文化的物质载体,工业遗产具有重要的科技、品牌和社会情感价值。工业遗产的保护对增加城市历史的厚度、传承工业文化、推进城市更新和塑造城市形象具有重要意义。

Hefei is a young industrial city. Since the founding of the People’s Republic of China, Hefei’s industry has undergone a magnificent transformation from the rise and development to an "innovative highland" of advanced manufacturing,which completely interprets the trajectory of industrial development in inland cities. These industrial enterprises have promoted the development of the city and formed some brands with regional influence in the light and heavy industries. The development of Hefei has also been deeply imprinted on these enterprises. With the advent of the post-industrial era, some urban industries have been transformed and upgraded, and places have changed, and the old sites of enterprises have become industrial heritage.As the material carrier of urban history and industrial culture, industrial heritage has important technological, brand and socio-emotional value. The protection of industrial heritage is of great significance to increase the thickness of urban history,inherit industrial culture, promote urban renewal and shape urban image.