数字共享经济平台价值共创的伦理探析

Ethics analysis on the value co-creation of the digital sharing economy platform

数字共享经济平台作为共享经济的数字载体,随着网络信息与大数据技术的发展已迅速成为多用户价值共创的平台,改变着人们建立经济、道德等价值关系的方式。与此同时平台所涉及隐私安全、大数据杀熟、虚假销售等伦理问题亦成为当下社会的焦点。对数字共享经济平台价值共创进行价值哲学分析,厘清价值共创类型的伦理内涵,确立平台共同体的道德自由空间并建构平台的超规范伦理体系以此促进其利益相关者信任关系的稳定,旨在维护数字共享经济平台价值共创的互信、公正与可持续。

As the digital carrier of sharing economy,digital sharing economy platform(DSEP)has rapidly become a main platform for multi-users’value co-creation with the development of network information and big data technology,changing the social and economic environment and consumption behavior mode.At the same time,ethical issues such as privacy security,big data-price discrimination,and false sales have become the focus points of current society.From the perspective of ethics,the value co-creation of DSEP is analyzed in the view of value philosophy,and the ethical connotations of value co-creation types are clarified.As a research result,the community space of moral liberty of DSEP and the super standard ethical system are constructed,in order to establish steadily the trust relationship of its stakeholders,so as to promote the mutual trust,justice and sustainability of value co-creation of DSEP.