基于政策特征的营商环境评价标准优化——以长三角为例

Optimization of Business Environment Evaluation Standards Based on Policy Characteristics——A Case Study of Yangtze River Delta

营商环境优化需要提炼中国特色的环境要素以优化评价标准,本文以长三角63份营商环境政策文本作为研究对象,通过高频词、词云图分析发现营商环境政策的关键要素,通过社会语义网络图、共线网络分析构建基于政策特征的营商环境评价标准,在与世界银行营商环境评价维度对比分析的基础上,提出从基础资源、监管效率、金融服务、市场活力、对外开放、创新环境和政务服务7个方面对营商环境评价标准进行优化的方案。

To improve business environment, it needs to refine the environmental elements with Chinese characteristics to optimize the evaluation standards. This paper takes 63 policies on business environment in the Yangtze River Delta as the research object, and finds the key elements by using the high-frequency word analysis and word-cloud diagram.Then it develops the evaluation standard on business environment based on policy characteristics through the analysis of social semantic network diagram and collinear network. Based on the comparative analysis with the World Bank’s business environment system, it puts forward optimizing the evaluation standard for business environment from seven aspects: basic resources, regulatory efficiency, financial service, market vitality, opening-up, innovation environment and government services.