具身认知理论视域下的有声阅读生态研究

A Study on the Ecology of Audio Reading under the Embodied Cognition Theory

伴随大数据、算法、5G等新一代数字技术革新,“身体”在传播实践中的地位日益凸显。作为具身传播的具体实践,有声阅读呈现出以听觉为主的具身认知、碎片化场景的具身情境,同时还兼具满足休闲娱乐需求等动态系统的功能,受此制约,有声阅读在传播过程中常常处于低效性困境之中。因此,需要从产品、平台、生态三方面对传播效果加以优化:开发出适应个性化具身特征的有声阅读产品,重点开发深度知识传播产品和个性化专属“听觉空间”;打造适应碎片化情境的全场景有声阅读平台,实现有声阅读在硬件、系统、内容的相融相通;构建适应“心智-身体-环境”动态平衡的有声阅读生态,共同构建起听觉社区与听觉共同体。

With the development of the new digital technologies like big data,algorithm,and 5G, "body" plays a more important role in communication. Audio reading,as the specific practice of embodiment communication,shows several main features including auditory dominant embodied cognition,fragmented embodied situation,and catering to the entertainment demands. These features limit the effective communication of the audio reading. Therefore,it is necessary to optimize the product,platform,and ecology for better communication effect. To be more specific,it is important to develop the audio reading products with the personalized embodied features,especially communication products of deep knowledge and personalized "audio space". It’s necessary to build full-scene audio reading platforms that adapt to fragmented scenario,allowing connectivity of the hardware,system,and content for the audio reading. Finally,we also need to build and maintain the "mind-body-environment" audio reading ecology,and build a shared audio-visual community.