理念·过程·竞赛三联动:互动式媒介产品策划与生产教学创新与实践

On the Three Linkage of Concept,Process and Competition:Teaching Innovation and Practice of Interactive Media Product Planning and Production

在“产学研用”的教学改革思路引导下,互动式媒介产品策划与生产课程教学实践着力于将“用”的维度贯穿于教学,提出化理论学习为理念塑造、增过程实践为多元考核、倡竞赛评比促融会贯通的创新方法,以缓解所学与所需的落差,平衡理论学习与实践锻炼,有效地将不同专业课程所学融会贯通。

Under the guidance of the teaching reform idea of“industry-university-research-application cooperation”,the teaching practice of interactive media product planning and production courses focuses on the dimension of“practical application”throughout teaching,and proposes innovative methods that turn theoretical learning into concept shaping,increase process practice into multiple assessments,and advocate competition evaluation to promote integration,so as to alleviate the difference between what has been learned and what is needed,balance theoretical learning and practical exercise,and effectively integrate what is learned in different professional courses.After a period of teaching reform practice,relatively obvious results have been achieved.