全域旅游标准体系研究——以黄陂木兰文化旅游为例

Research on the Standards System of Global Tourism——Taking Huangpi Mulan Cultural Tourism as a Case

全域旅游是旅游业发展到一定阶段的产物。当前,服务业受疫情影响极大,旅游个体户面临颗粒无收的局面,这让我们正视当前旅游业发展已经不同于以前大流量、低消费的状况,开始向中流量、中消费和低流量、高消费转变,由于人们不被允许公共场合聚集,小众的、冷门的景点成为流行,注重品质的深度游更顺应时代要求且满足社会、消费群体的需求,已成为旅游行业一种新的探索模式。基于此,本文以“标准化+全域旅游”为研究对象,探索标准化在全域旅游发展中的基础性、规范性、引领性作用,运用标准化理念和方法,梳理全域旅游各环节、涉及各部门的标准现状和需求,构建规范、科学的标准体系,以标准化促进旅游高质量发展。

Global tourism is the product of tourism development to a certain stage.At present,the service industry is greatly affected by the epidemic,and self-employed tourism households are facing a situation of no income.This makes us face up to the fact that the current development of tourism is different from the previous situation of large traffic and low consumption,and begin to move towards medium traffic,medium consumption and low traffic,high consumption.Since mass gathering is restricted in public places,small and unpopular scenic spots have become popular.Quality-oriented in-depth tourism is more in line with the requirements of the times and meets the needs of society and consumer groups,which has also become a new exploration model in the tourism industry.Based on this,this paper takes"standardization+global tourism"as the research object,explores the basic,normative and leading role of standardization in the development of global tourism.We use the concept and methods of standardization to comb the standard status and needs of all links and departments of global tourism,build a standardized and scientific standard system to promote the highquality development of tourism through standardization.