动态视觉传达设计在数字媒体中的应用研究——以《畅游泉城》动态插画为例

Research on Application of Dynamic Visual Communication Design in Digital Media——Take the Dynamic Illustration of Travel in Springs as an Example

在当下视觉文化全球化发展过程中,数字化带给我们的是一种崭新的生存方式和思维方式,而不单只有技术。动态视觉传达设计在此大环境的基础上拥有全新的发展思路,将传达的内容通过多形态的设计手段和艺术风格形成更强的视觉冲击力。伴随着数字化媒体技术的突飞猛进,视觉性的文化元素给我们带来了许多不同的审美观念和新的视觉体验感,大众更喜欢接收带有声音的动态影像来传达信息,因为它们具有动感和可反复循环播放的特点,这使得受众对传播媒介亲和性、交互性、逼真性和综合性的体验感受需求得到满足。本文对动态视觉传达设计中动态插画的特点及优缺点进行分析,创作《畅游泉城》动态插画,并探究动态插画在商业产品、企业形象和影视产业中的应用,通过对相关案例中动态插画与数字媒体进行结合,研究动态插画的呈现形式和传播信息特点,从而更好地促进动态插画的拓展与应用。

In the current development of visual culture globalization, digitalization brings us a new way of living and thinking, not only the technical aspects. Dynamic visual communication design has a new development idea on the basis of this environment. It displays the potential connotation of the design content through various design methods and artistic styles, and forms a stronger visual impact. With the rapid development of digital media technology, visual cultural elements have brought us many different aesthetic concepts and new visual experience. The public prefers to receive information conveyed by dynamic images with sound, because they are dynamic and can be played repeatedly.This enables the audience to meet the needs of affinity, interactivity, verisimilitude and comprehensive experience of media.Based on the characteristics of dynamic illustration of dynamic visual communication design and the analysis of the advantages and disadvantages, to create “Travel in Springs “ dynamic illustration and explore dynamic illustration in commercial products, corporate image, and film and television industry, the application of dynamic illustration based on related cases and the application of digital media in combination method, the dynamic illustration of the present form,and the characteristics of the dissemination of information, The purpose is to promote the development and application of dynamic illustration.