艺术通感视阈下产品设计中的色彩感悟研究

Research on Color Perception in Product Design from the Perspective of Artistic Synaesthesia

色彩感悟是产品设计中影响消费者情感的重要环节之一,本文按不同感官进行分类整理,并依次对不同产品的色彩感悟现象进行深入分析,直观地反映了消费者色彩感悟培养的可行性,以及充分把握产品设计对色彩情感意向的感知规律,通过产品让每位消费者能够在一种探知的情境中有新的发现、体验,促使其感知产品设计的美学态度和秩序,从而体现出色彩感悟在产品设计中的价值与意义。

Color perception is one of the important links that affect consumers’ emotion in product design. It is classified according to different senses, and the color perception phenomena of different products are analyzed in depth in turn,which intuitively reflects the feasibility of cultivating consumers’ color perception, and fully grasps the perception law of product design on color emotional intention, Through the product, every consumer can have new discovery and experience in a kind of exploratory situation, promote their perception of the aesthetic attitude and order of product design, and reflect the value and significance of color perception in product design.