基于博物馆数字文创的实验动画设计探究

Research on Experimental Animation Design Based on Museum Digital Cultural Creation

随着网络经济与文化的高速发展,互联网技术的特征与理念也被运用于博物馆文创开发中,为传统文创行业注入了新的能量与活力。通过从以实物为载体到与数字媒介相结合的数字作品的转化,为博物馆藏品的科普保护与优秀文化的传播提供了新形式。其中,实验动画作为动画艺术的创新分支,相较于传统动画在表现形式、内容个性表达与特色宣传中具有较大优势,为博物馆数字文创作品设计研究提供了新的视角,具有一定的前瞻性与探索性。本文对博物馆数字文创的现状进行总结,通过分析实验动画的特征与传播优势,对博物馆数字文创中动画作品的设计趋势与创新途径进行探究。

With the rapid development of network economy and culture, the characteristics and concepts of Internet technology have also been injected into the development of the cultural and creative field of museums, injecting new energy and vitality into the traditional cultural and creative industry. Through the transformation from physical objects as the carrier to digital works combined with digital media, it also provides a new form for the protection of science popularization of museum collections and the dissemination of excellent culture. Among them, experimental animation,as an innovative branch of animation art, has greater advantages than traditional animation in the form of expression,content, personalized expression and characteristic publicity. It provides a new perspective for the design and research of digital cultural and creative works in museums, which is forward-looking and exploratory. This paper will summarize the current situation of digital cultural creation in museums, and explore the design trends and innovative ways of animation works in digital cultural creation in museums by analyzing the characteristics and communication advantages of experimental animation.