基于布努瑶族“祝著节”的文创产品设计研究

Research on the Design of Cultural and Creative Products Based on the “Zhu Zhu Festival” of Bunu Yao Nationality

通过深入广西大化瑶族自治县布努瑶族村落实地调查,深挖广西布努瑶族元素,了解布努瑶族“祝著节”的民俗文化细节、建筑、服饰、习俗、文化故事等资料,并对其文创产品现状进行分析,归纳出大化布努瑶族文创产品设计中存在的主要问题,并探讨其文创产品的创新设计思路,深挖广西布努瑶族文化背后的商业价值,打造广西布努瑶族特色文创产品品牌形象,提升地域文旅产品知名度、美誉度,制造卖点,以推动布努瑶族文创产品数字化设计的发展,探寻民族文化可持续发展的路径。

Through in-depth investigation of Bunu Yao village in Dahua Yao Autonomous County, Guangxi Province, the elements of Bunu Yao in Guangxi Province were dug deeply. To understand the details of the folk culture, architecture,clothing, customs, cultural stories and other materials of Bunu Yao people’s “Zhuzhu Festival”, and analyze the current situation of its cultural and creative products, summarize the main problems existing in the design of Dahua Bunu Yao people’s cultural and creative products, and explore the innovative design ideas of its cultural and creative products. Dig the commercial value Behind Guangxi Bunu Yao culture, create the brand image of Guangxi Bunu Yao characteristic cultural and creative products, enhance the popularity and reputation of regional cultural and tourism products, and manufacture selling points. To promote the development of digital design of Bunu Yao cultural and creative products, and explore the path of sustainable development of national culture.