文旅融合发展背景下非物质文化遗产旅游开发——以南京市秦淮河流域为例

The development of intangible cultural heritage tourism in the context of the integration of culture and tourism——A case study of the Qinhuai River basin in Nanjing

非物质文化遗产是中华优秀传统文化的重要组成部分,是中华文明史的见证。保护好、开发利用好非物质文化遗产,对坚定文化自信,建设社会主义文化强国意义非凡。将非物质文化遗产作为旅游资源进行开发,可以推动文化和旅游更广范围、更深层次、更高水平融合发展。文章以南京市非物质文化遗产资源丰富的秦淮河流域为主要研究对象,对其进行多角度、多方位的调查和研究,尝试性提出了一些让非物质文化旅游资源同文旅发展“双赢”的措施建议,希望能为相关领域带来创新思路和实践经验。

Intangible cultural heritage is an important part of Chinese traditional culture,witnessing the inheritance of Chinese civilization.To protect,develop and make good use of intangible cultural heritage is of great significance for strengthening cultural self-confidence and building a strong socialist cultural country.The development of intangible cultural heritage as a tourism resource can promote the integrated development of culture and tourism on a broader scale,at a deeper level and at a higher level.The Qinhuai River basin,which is rich in intangible cultural heritage resources in Nanjing,will be the main object of study,and will be investigated and studied from various angles and directions,this paper puts forward some suggestions on how to make the development of non-material tourism resources and the same text“win-win”,hoping to provide new ideas and practical experiences for the related fields.