乡村振兴战略下农村电商扶贫困境与突围路径研究

Research on poverty alleviation dilemma and breakthrough path of rural e-commerce under rural revitalization strategy

在我国正式进入互联网时代之后,电子商务凭借自身具有的多元化优势,成为我国社会经济发展过程中发展势头最猛的一股力量。文章以乡村振兴战略为背景,针对农村电商扶贫工作的开展现状展开详细分析,明确了解电商扶贫工作困境的同时,采取对应措施帮助农村地区突破电商扶贫的困境,从而为我国乡村振兴发展提供源源不断的动力。

After China officially entered the Internet era,e-commerce has become the most powerful force in the process of China's social and economic development with its diversified advantages.Taking the rural revitalization strategy as the background,this paper makes a detailed analysis on the current situation of rural e-commerce poverty alleviation,clearly understands the plight of e-commerce poverty alleviation,and takes corresponding measures to help rural areas break through the plight of e-commerce poverty alleviation,so as to provide a continuous driving force for rural revitalization and development in China.