“资本+流量明星+饭圈”现象的意识形态本质剖析:内在逻辑与主要危害

Internal Logic and Main Hazards:An Analysis of the Ideological Nature of the“Capital + Online Celebrity+ Fandom” Phenomenon

“资本+流量明星+饭圈”现象是在资本的主导下,以流量明星为载体,生产传播精神文化产品及其衍生出售周边商品以谋取超额利润,以“饭圈”作为社会动员基础和重要消费对象,形成利益共同体并结成闭环的社会意识形态现象。其中,资本作为主要的控制力量,以市场化的方式进行文娱明星的生产制造,以争议性话题和工业化的成长进行扩大再生产,以追求经济利润最大化原则为效益取向,严重冲击社会主义意识形态和社会主义核心价值观,对当代青少年思想行为产生了明显的负面影响。主流意识形态需要牢牢掌控榜样偶像的供给机制,不断丰富创新意识形态建设载体,加强青少年偶像榜样新生成机制中主要力量的管理引领等。

The“capital+online celebrity+fandom”phenomenon is a social ideological phenomenon in which capital is the dominant force.In this phenomenon,online celebrity is used as the carrier to produce and disseminate cultural products and sell their derivatives for excessive profits.“Fandom”is used as the basis of social mobilization and an important consumption target.The main social factors such as capital,online celebrity and the“fandom”form a community of interest and a closed loop.Capital,as the main controlling force,manufactures entertainment stars in a market-oriented manner.It also expands and reproduces controversial topics and industrialized growth,taking the principle of maximizing economic profits as a benefit orientation.All of this seriously affects socialist ideology and core socialist values,and has an obvious negative impact on the thought and behavior of contemporary youth.For this reason,mainstream ideology needs to firmly control the supply mechanism of idols,continuously enrich the carrier of ideological construction and strengthen the management and guidance of the main forces in the new generation mechanism of role models.