县级融媒体中心建设的困境及思路

Dilemmas and Ideas for the Construction of Local Media Centers in the Short Video Era

抖音、快手等短视频平台的出现,改变了县级融媒体中心发展的环境,也给其带来了一定的机遇。县级融媒体中心作为国家媒体融合发展的关键点,其发展的程度直接关系到国家战略的成效。目前县级融媒体中心存在制度、观念和内容方面的不足,无法适应短视频的发展需要。如何更好的进行县级融媒体中心建设,是亟待解决的问题。基于此,分析县级媒体中心建设的困境和思路,并提出有效的对策。

The emergence of short video platforms such as Douyin and Kuaishou has changed the environment for the development of county-level financial media centers and brought them certain opportunities.As the key point of the national media integration development,the county-level media integration center is directly related to the effectiveness of the national strategy.At present,the county-level financial media center has deficiencies in systems,concepts and content,and cannot meet the development needs of short videos.How to better carry out the construction of county-level fusion media centers is an urgent problem to be solved.Based on this,this paper analyzes the difficulties and ideas of the construction of county-level media centers,and proposes effective countermeasures.