城阳区融媒体中心融合发展的实践

Chengyang District Integrated Media Center Practices on the Development

全媒体环境下,城阳融媒体中心将传统媒体与新媒体有机融合,立足当下,既注重提高传统的电视节目质量,不断丰富节目内容,又利用爱城阳App、微信公众号、视频号、抖音等新媒体平台,在新闻报道中深挖各类典型人物和案例,打造群众喜欢的精品节目,发挥基层媒体舆论宣传引导作用,又开拓思路,利用品牌优势及本土社会资源,搭建优质的“政务+民生”平台,真正做到了依靠群众、贴近群众、服务群众,在不断的探索和实践中,一步步走出了自己的特色之路。

Under the all-media environment,Chengyang Rong Media Center organically integrates traditional media and new media.Based on the current situation,it not only focuses on improving the quality of traditional TV programs,continuously enriches the content of programs,but also makes use of the Aichengyang App,WeChat public account,video account,and jitter.New media platforms such as Sound,dig deep into various typical characters and cases in news reports,create high-quality programs that the masses like,give play to the role of grassroots media in public opinion propaganda and guidance,and develop ideas,use brand advantages and local social resources to build high-quality“Government+People's Livelihood”platform has truly achieved relying on the masses,being close to the masses,and serving the masses.Through continuous exploration and practice,it has stepped out of its own characteristic path.