新时代体育文化与旅游深度融合路径研究--以京杭大运河文化带为例

Research on Path of Deep Integration of Sports Culture and Tourism in the New Era--Take the Beijing-Hangzhou Grand Canal Cultural Belt as an Example

随着京杭大运河被确立为世界文化遗产,京杭大运河文化带的保护与开发日益受到关注。京杭大运河文化带体育文化与旅游深度融合存在现实困境,本文提出创新体育文化与旅游深度融合体制机制、加快体育文化与旅游深度融合的数字化建设、加快民族传统体育文化与生态旅游的深度融合、加快体育文化与旅游深度融合的国际化发展,为推动新时代京杭大运河文化带体育文化与旅游深度融合提供新思路。

In 2014,the Beijing Hangzhou Grand Canal was established as a world cultural heritage,and the protection and development of the Beijing Hangzhou Grand Canal cultural belt has attracted increasing attention.This paper proposes to innovate the system and mechanism of the deep integration of sports culture and tourism,speed up the digital construction of the deep integration of sports culture and tourism,speed up the deep integration of national traditional sports culture and eco-tourism,and speed up the international development of the deep integration of sports culture and tourism,It provides new ideas for promoting the deep integration of sports culture and tourism in the Beijing Hangzhou Grand Canal cultural belt i n the new era.