考虑3PL企业融资服务的双渠道制造商定价与融资决策

Dual-channel Manufacturer Pricing and Financing Decisions Considering 3PL Corporate Financing Service

在由一个制造商、一个传统零售商和一个3PL企业组成的双渠道供应链中,制造商占主导地位且存在资金约束,传统零售商和3PL企业分别为传统渠道和直销渠道提供运输服务。构建Stackelberg博弈模型对比分析制造商无资金约束、向零售商融资和向3PL企业融资3种情形下双渠道供应链定价和内部融资决策问题。研究表明,当运输服务费用较高时,制造商始终选择向3PL企业融资;当运输服务费用较低时,若直销渠道市场份额也较低,则制造商倾向于向零售商融资;若直销渠道市场份额较高,则制造商倾向于向3PL企业融资。

In the dual channel supply chain composed of a manufacturer, a traditional retailer and a 3PL enterprise, the manufacturer is dominant and has capital constraints. The traditional retailer and 3PL enterprise provide transportation services for the traditional channel and the direct channel respectively. A Stackelberg game model is constructed and three situations compared and analyzed: the manufacturer having no capital constraints, financing from the retailer and financing from the 3PL enterprise. The pricing and internal financing decision of dual channel supply chain are discussed. The results show that: when the transportation service cost is high, manufacturers always choose to finance from 3PL enterprises;when the transportation service cost is low, if the direct channel market share is high, manufacturers tend to finance from 3PL enterprises;if the direct channel market share is low, manufacturers tend to finance from retailers.