电子商务文案写作课程教学改革研究

Research on Teaching Reform of E-commerce Copywriting

电子商务企业对电子商务文案策划人员,尤其是对能够高水平从事新媒体文案策划人员的需求迫切,但目前高职院校应届毕业生难以胜任新媒体文案策划岗位。基于此,从新媒体语境下电子商务专业电子商务文案写作课程教学内容更新、教学模式实践探索、教学考核方式,以及教学改革的保障等方面进行了研究,以期获得良好教学效果。

There is an urgent need for e-commerce copywriting planners in e-commerce enterprises,especially those who can engage in new media copywriting skillfully.However,the current graduates of higher vocational colleges are not qualified for the new media copywriting planning positions.This paper studies the renewal of teaching content,the practical exploration of teaching mode,the way of teaching assessment,and the guarantee of teaching reform of e-commerce copywriting in the context of new media to achieve good teaching effect.