基于云冈石窟文化文创旅游纪念品设计

On the Design of Cultural and Creative Tourism Souvenirs Based on Yungang Grottoes Culture

世界文化遗产云冈石窟具有极高的文化价值,吸引着无数国内外游客,通过对云冈石窟线上和线下旅游纪念品的调查,发现云冈文创纪念品存在品种单一、设计理念雷同以及与旅游资源关联性差等问题。本文深入挖掘云冈石窟的物态文化遗产与非物态文化遗产元素,探索云冈石窟文创旅游纪念品传播与继承的创新性方法,推动云冈石窟文创旅游纪念品的发展。

Yungang Grottoes, a world cultural heritage site, with great cultural value, has attracted numerous tourists at home and abroad. Through the investigation of online and offline tourism souvenirs in Yungang Grottoes, it is found that there are some problems in the cultural souvenirs, such as single variety, the same design concept, and poor connection with tourism resources. The author aims to explore the physical and non-physical cultural heritage of Yungang Grottoes, seek innovative ways to disseminate and inherit cultural and creative tourism souvenirs in Yungang Grottoes and promote its development.