电子商务时代饲料产品的网络营销体系构建

Construction of network marketing system of feed products in the era of e-commerce

随着信息科技的发展和社会的进步,我国已进入电子商务时代,这一时代的来临对我国商业模式和营销体系产生了巨大影响,对饲料产品营销方面也产生了巨大冲击,进入电子商务时代后,传统饲料产品营销体系已不能适应社会的发展,要创造更高的效益就要构建新的网络营销体系。电子商务时代下,将饲料行业传统营销模式与网络营销模式进行对比,阐述饲料产品网络营销体系构建的必要性,并对此营销体系的构建提出建议。

With the development of information technology and the progress of society,China has entered the era of e-commerce.The advent of this era has had a great impact on China’s business model and marketing system,and has also had a great impact on the marketing of feed products.After entering the era of e-commerce,the traditional feed product marketing system can no longer adapt to the development of society.To create higher benefits,it is necessary to build a new network marketing system.By comparing the traditional marketing mode of feed products industry under normal conditions with the network marketing mode in the e-commerce era,this paper expounds the necessity of constructing the network marketing system of feed products in the e-commerce era,and puts forward some suggestions on the construction of the marketing system.Feed product sales enterprises need to be guided by market demand,optimize the marketing mode by using network platform and information technology,improve the organizational structure and staffing of sales personnel Build scientific and advanced marketing outlets and strengthen aftersales service to occupy more market share and explore higher profit space.